Kia ora, I’m Hely Lopes, a Brazilian multidisciplinary designer with over 20 years of experience working at leading design consultancy agencies. I specialise in user-centred research, wireframing, visual design, prototyping, and UX strategy for digital products and services.

My mission is to help companies craft emotional, seamless experiences through the power of human-centred design. I’m deeply passionate about the positive impact design can have on people’s lives and on advancing societal good.

Throughout my career, I’ve partnered with industry giants such as Coca-Cola, Fiat, P&G, Ford, Microsoft, the Victorian Government, BHP Billiton, Lenovo, Air Asia, Nestlé, 3M, Mizuno, Mecca, Melrose, BNZ, and many others.

My work has been internationally recognised, earning several prestigious awards:

• Cannes Lions Festival 2017: Gold for “Your Plastic Diet” (WWF)

• Branding in Asia 2017: Campaign of the Year for “Rooster of Destiny” (Webe)

• Cannes Lions Festival 2015: Silver for “The Unforgettable Bag” (Tesco)

• CSS Design Awards: Website of the Year for Inhotim Museum

• Cannes Lions Festival 2012: Shortlist “The World’s Most Downloaded Man” (Camera Clara)

• 🥇 Best Ads, Nov 2012: Gold for “Photobooth”

I’m driven by curiosity, purpose, and a desire to use design to make a real difference in the world.